Read and Download Free eBooks
/
Categories
Browse by category
1,965 books to get lost inYours to read. Yours to keep.
No books found.
Try another title or author.
Try another title or author.
Anastasia Denisova examines how fashion journalism and social media influencers shape clothing purchases and ideas about sustainability. This illustrated research brief draws on an analysis of more than a thousand British media items, from magazines and newspapers to Instagram posts.
The discussion connects the psychology of shopping with recurring patterns in fashion coverage, including promotional vocabulary, affiliate links, expensive ethical brands and the pressure to buy new clothes. It concludes with practical recommendations for editors, journalists and influencers, including clearer advertising labels and greater attention to restyling existing wardrobes.