Achieving Viability for Public Service Media in Challenging Settings: A Holistic Approach book cover
Society · 2020 · en

Achieving Viability for Public Service Media in Challenging Settings: A Holistic Approach

by Naomi Sakr (editor), James Deane, Pierre François Docquir

About this book

This complete policy brief examines how public service media can remain viable where independent broadcasting has little institutional support. It draws together research on licensing, professional organisations, public funding, audiences and the expanding role of social platforms.

Rather than treating a broadcaster as an isolated institution, the contributors consider the wider system that shapes its work. Case studies and a typology of project-based approaches lead to recommendations for media practitioners and policymakers, including incremental reforms and ways to involve audiences.